This is a common fault of “checking in” emails.įor example, Tom offers no additional reasons for why the report is worth reading (e.g., “I really think the winter forecasts would be of interest to you finance team.”) nor does he suggest next steps to encourage Anna to take action (e.g., “Happy to talk you through it. If you can’t think of something even remotely useful to say, why should you expect the reader to care? The truth is that sales reps resort to using “just checking in” because it’s quick and easy. If they started a product trial and you’re still waiting for their verdict.If they verbally committed to sign a contract but then went AWOL.If they missed a meeting or call without providing an explanation.If you told them you’d follow up with them within a set timeframe.There are, of course, many situations where it’s necessary to check in on your prospects and customers, such as: Thank you for your interest in RingCentral. If they haven’t come back to you after “internal discussions”.So the question isn’t whether you should check in on your contacts, it’s about how you should do it.Īs a general rule, you want your messages to create a sense of urgency or excitement on part of the recipient. This means you have to make the message hyper-relevant to the specific person you’re contacting, drawing on their specific needs, interests, and previous interactions with your company. It’s also important to be upfront about what you want from them. Don’t leave them guessing and don’t shift the responsibility onto them to propose the next steps. Give them clear-cut options so it’s easy for them to answer. You can also keep things fresh by mixing up the medium-email is not always the best option. Ultimately, you have to be thoughtful and creative about how you reach out if you want to maximize your responses. So let’s take a look at some better alternatives to the “just checking in” email.ħ alternatives to “just checking in” (with examples) 1. Suppose it’s been over a week since you had a call or face-to-face meeting with a prospect and they still haven’t got back to you with a buying decision. In these situations, it’s often the case that the prospect is struggling to reach a decision with the information they’ve got. They may still have big gaps in their understanding of your product or have doubts about its ability to deliver the results they need. Whatever the reason for their stalling, you can help by reaching out with some extra information that they’ll find useful or reassuring.
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